Affinity making it AtoBetter!

A to Better is an initiative set up by Norfolk County Council – It's objective is to make journeys as easy as possible and enabling more journeys to be made by foot, bike, public transport and car sharing.

Affinity were invited to pitch to run an annual strategic marketing campaign with the creative team from Affinity coming up with a really strong set of recommendations to assist AtoBetter get their important message across and encourage a targeted section of the community to think about sustainable travel either to work or school and even shopping trips.

AtoBetter work with the community to offer free travel advice and support focused on more active and sustainable ways of getting around. The AtoBetter project is fully funded by housing developers, and the activities they offer are free to all those living in qualifying residential developments.