SearchNorwich 4: Why Paid Search Strategies are So Important for Organisations


2019 is due to get off to a great start. Our Marketing Divisional Director, Natalie Haydon, will be heading to SearchNorwich4 to deliver a session discussing Why Paid Strategies are So Important for Organisations.

SearchNorwich is a regular marketing meet up in the city of Norwich. The premise is that anyone interested in learning more about search marketing can meet up with other like-minded individuals and get insight and advice from professionals in the industry. The best part is that’s absolutely free! All you have to do is register your attendance ahead of time, and then make your way to the venue for an evening of networking and knowledge sharing!

There’s a theme for each event, with SearchNorwich 4 being focussed around SEO tactics for tonight, and PPC strategies for tomorrow.

The evening will start with networking, before a talk from Lorraine Bliss, MBE, on behalf of this event’s featured charity, St Edmunds Society. Next up is our own Natalie Haydon, delving into the ins and outs of paid strategies and why they are integral for business success, followed by a presentation from Lukasz Zelezny (Director of Organic Performance for Zoopla, uuSwitch and PrimeLocation). The evening will then be rounded off with another opportunity for discussion and networking!

Natalie’s session will delve into the following:

  • What options and platforms are available in the paid strategy space;
  • How best to utilise paid strategies to gain traction in an increasingly competitive marketplace;
  • What works best for different business models and getting started.

This session will be ideal for those who have never fully utilised paid marketing techniques, or those looking to enhance existing activity and boost ROI.

Remember to sign up for your free space!

Event Details

Date: Thursday 10th January 2019

Time: 6:15pm – 9:00pm

Location: 1st Floor Event Space, St. George’s Works, Norwich, NR3 1DD


SearchNorwich 4: Why Paid Search Strategies are So Important for Organisations

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