affinity have produced a multi-channel a campaign to promote the re-launch of Cherry Lane Garden Centre in Beverley East Yorkshire.
The most Northerly branch of the national garden centre chain, has recently had a major face-lift and store expansion to double it’s store footprint and offering of top quality plants and garden furniture at discount prices, to its growing customer base.
The 4 week campaign involved an eye-catching offline campaign, utilising 48 sheet roadside posters, bus backs, press advertising and an 8 page piece of direct mail which was targeted as an insert for the local press titles within a 20 mile drive-time. A co-ordinated online campaign made use of customer data via ecrm channels as well as onsite signposting and promotion.
Click here for Cherry Lane case study.