Unicorns are great aren't they? Apparently they fart glitter, help with better TV reception and can help prolong your life. But these mythical creatures are also great for SEO!
Hold on a minute and I'll explain why. Don't worry, I've not gone mad.
The best sort of content is clever, innovative or just amusing stuff that's likely to get naturally shared. This page on the 10 reasons it would rule to date a unicorn* is a fantastic example for more than one reason.
Obviously it's amusing and instantly appealing; people are likely to share with their friends and family, even if they don't care about the business behind it. But the unicorn article is also clever because it's still relevant to the business – it's a dating website (http://mingle2.com) and an article about dating.
Yes it's daft, yes, it's quirky and yes, it's perhaps not the professional image you might want to present for your business but there's no denying it's clever. So clever in fact that Google shows it got just under 3 million backlinks.
This sort of viral content is a brilliant way to generate interest in your site and improve your search engine rankings naturally. Work out a way to include a clever call to action (in this case 'Don't want to date a unicorn? Click here') and you're on to a winner.
Is your business 'boring' or a bit dry? That doesn't mean you can't create captivating content that draws people in and encourages them to share it. If you're willing to be a bit daring, daft or innovative then you'll be able to get the attention your business deserves.
We can help you create clever content to drive more visitors to your site and expand the reach of your business. Get in touch to discuss your needs and what we can do for you.