Start-rite
UX & CROOngoing CRO support for childen's shoes manufacturer
Britain’s oldest children’s shoes manufacturer, as well as one of the most successful online shoe retailers of its kind, having seen its e-commerce operations grow consistently over the past decade.
The client’s brief was to provide regular digital consultancy, data analysis and online user insights, as well as assist in delivering an effective long-term digital strategy to secure continual growth of their online channel.
43% increase in revenue
compared to the previous period
42% increase in conversion rate
compared to the previous period
61% overall transactions
compared to the previous period
138% increase in online revenue
on mobile devices compared to the previous period
Our Approach
Affinity provides Start-rite with on-going, regular analytical insights of key channels, including behavioural ECRM activities and programmatic campaigns; segmenting and analysing of core user profiles; as well as UX auditing of the website, from mobile-friendliness to checkout/cart functionality.
The Results
The regular consultancy that affinity provides to Start-rite has helped them to consistently achieve their annual online growth targets. This culminated in the last back to school period, during which Start-rite saw their highest-performing online month on record, with a 43% increase in revenue and 42% increase in conversion rate compared to the previous period.
Affinity have consistently helped us achieve our long term marketing goals online, all the while taking the time to meet with us every month to discuss strategic direction, report on progress and provide us with key insights into our website performance.
Claire Knight, Ecommerce Manager, Start-rite Shoes
